I had the pleasure to work on the branding for Gauss Lab Innovation & Development. The client wanted to showcase the connection between the laboratory of a famous German mathematician and the practical applications of his formulas in computer science and design. Through collaboration with the client, we developed the concept and created a powerful and stable branding identity that embodied the essence of the company.
We decided to use the colour red to convey a sense of power and confidence, while the square shape provided formality and stability to the branding. The use of a light, modern typography added a touch of contemporary style to the overall design. Since the brand launch in 2014, they still maintain the same style and identity, which is a testament to its effectiveness and appeal.