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Gausslab Branding

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Client
GaussLab · Innovation & Development

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Service
Branding, Graphic & Packaging

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Date
September 1, 2014

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Location
Santiago, Chile

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Campaign
Startup!

Details

When the market was full of technology companies branded in blue, their owners approached us because they wanted their company to stand out from the serious tones. They wanted the company’s vision and values ​​to be imprinted on their brand image. And we did it, the brand and the image take you to young professionals, entrepreneurs, originals, and dreamers.

 

Challenges

I develop the concept with the client,  that wants to connect between the laboratory of a famous German mathematician who created formulas that help us from computer science to design, and there we developed the coolest ideas that customers could come up with: Gauss Lab was born.

The colour red is full of power. The square shape gives the formal and stability and the light typo bring the modern style. They still use the same style since 2014.