I had the privilege of working on a project for TIES – Teaching Kids Tools For Life, which offers workshops and talks for children, moms, and dads on various topics of parental and child development. As the lead graphic designer for this project, I was responsible for creating all visual elements, including the logo, marketing materials, and presentation materials.

The project was focused on creating a brand identity for TIES that would appeal to parents and children. To achieve this, I worked closely with the client to understand their vision and goals. Based on our discussions, I created a logo that reflected the concept of TIES and its focus on parental and child development. The logo featured a combination of warm colors and shapes that represented connection and growth.

I also designed marketing materials such as flyers, brochures, and posters that were used to promote the workshops and talks. The marketing materials were designed to be eye-catching, informative, and easy to read. I used a mix of graphics and text to communicate the topics of the workshops and talks in a clear and concise way.

Overall, the TIES – Teaching Kids Tools For Life project was a great success. The visual elements that I created helped to establish a strong brand identity for TIES and communicated the concept of parental and child development. The marketing materials and presentation materials were well received by both parents and children and helped to promote the workshops and talks effectively.

Vanessa Prigollini is the creator of this program, from Mexico, living in Vancouver, do these workshops in English and Spanish. In the first 2 months of work in their Social Media accounts (Facebook and Instagram), there was an increase of 254% in Post reach, 67% in Page Likes and 150% in Post Engagement, based on 720 Followers in total at the beginning, growing to 1000+.

You can see some posts live on Instagram