As the designer for Volpus’ branding project, my focus was to create a brand identity that was aligned with the company’s values and vision. The name Volpus was derived from vulpes, the scientific name for foxes. This was the starting point for the initial concept of the brand and the company’s art direction.

The concept of the foxes inspired us to create a brand that was energetic, agile, and ingenious. I worked closely with the team to ensure that the brand reflected these characteristics and that it resonated with our target audience.

As part of the branding project, I created a video promo that showcased the essence of the brand. My role involved designing the art direction, storyboarding, and overseeing the production process. I ensured that the video was visually appealing and engaging, using dynamic imagery and animation to showcase the brand’s unique qualities.

For the brochures and client briefs, I utilized a clean and modern design that highlighted the brand’s energy and ingenuity. The stationery, including business cards and letterheads, were designed to reflect the new brand identity while maintaining a professional and sophisticated look.

I also worked on the website design, ensuring that it was user-friendly, visually appealing, and in line with the new brand identity. I utilized my skills in UI/UX design to create a website that effectively communicated the brand’s values and mission.

Overall, working on the Volpus branding project allowed me to showcase my design skills and creativity across a variety of platforms. From the video promo to the brochures and website, every piece was carefully crafted to ensure that the brand’s identity was cohesive and impactful. I am proud to have been a part of this project and to have contributed to the growth and success of the Volpus brand.