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Yanquelén Arte

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Client
Yanquelén Arte

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Service
Research · Concept · Logo Design

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Date
March 13, 2021

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Location
Valparaíso, Chile

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Campaign
Launch Brand

Details

“Yanquelen Arte” is a brand of the artisan that works in jewelry made of silver and crystal beads. She picks the name from the word “Yanquelen” which means jewel in Mapudungun language, one of the first nations on Chilean land.

 

Challenges

Honouring her heritage, and with this idea in mind, we develop a concept that mixes the spiritual meaning from the ancestors in a new way. Also, the selection of colours means tranquillity and spirituality.